Callaly secured £1.7 million via Crowdcube.

Callaly, a London, UK-based femcare company, announced that it secured capital financing totalling £1.7 million ($2.3M).

The money was raised from 1165 investors in an equity crowdfunding campaign over at Crowdcube. Funding will be used to further expand the business, as the company will be launching in Sweden, the Netherlands and Ireland in 2020.

Callaly, led by CEO Thang Vo-Ta, is building a business based on a hygiene product invented by gynaecologist Dr Alex Hooi. The product, called a tampliner, combines an organic cotton tampon with a soft mini-liner for built-in leak protection, with unique clean insertion and removal, and no hard plastic applicator.

Prior to this round, Callaly raised around €8.8 million through private investment and government funding