Catena Media spends $15M to acquire affiliate websites and other assets from three American founders

Catena Media consolidates its fast growing position in the lead generation market within iGaming through an acquisition of websites and other affiliate related assets from three US founders.

The total upfront purchase price amounts to USD 15 million, whereof 25 percent will be settled with 440,669 new Catena Media shares. Additional earn-out payments can amount to a maximum of USD 45 million, and are based on revenue performance during the next three years.

The acquired assets’ current revenue run rate is around EUR 1 million per quarter, with an operating margin of around 75 percent. The generated revenues stem from licensed operators in the regulated Casino and Poker markets in the states of New Jersey and Nevada.

Following the acquisition, it is estimated that close to 50 percent of Catena Media’s revenue will be derived from regulated markets.

In addition to the affiliate assets targeting New Jersey and Nevada, and included in the upfront purchase price, Catena Media is acquiring a range of assets which are expected to generate significant revenues if, and when, other US states re-regulate iGaming.

Following the acquisition, Catena Media adds three new verticals to its business. In addition to Poker, the company is also acquiring websites targeting eSports and Daily Fantasy Sports.