CUBE has acquired the Danish agency for influencers SMAC Agency.
Cube, a Stockholm, Sweden-based digital agency, announced the acquisition of its smaller competitor from Denmark, SMAC Agency.
Financial details were not disclosed. The deal also includes the acquisition of SMAC's sister company, Hippo MGMT.
In practical terms, the transaction entails CUBE acquiring SMAC Agency and Hippo MGMT with its own shares, and Pernille and Rasmus will join the parent company WeAreCube AB as partners.
SMAC Agency is a Danish agency for influencers based out of Copenhagen which was founded in 2015 by Pernille C. Lotus.
Cube, led by CEO Olof Lindblom, is a Swedish digital agency operating a network of local influencers.