Custimy added DKK 5 million in more funding.

Custimy.io, a Copenhagen, Denmark-based software startup developing a Customer Data Platform (CDP), announced that it raised a DKK 5 million ($800k) capital funding round.

The money was raised from investors from Denmark, including PreSEED Ventures and Mikkel Salling, founder and CEO at Firtal Group, a health and beauty e-commerce company in Denmark. Mikkel Salling will also join the company's board as chairman.

Customy, founded in 2020 by Martin Navne and Kristoffer Fløjstrup Degn, developed a software solution aiming to help SMBs challenge e-commerce giants through smarter use of customer data. The company says that its CDP has been developed with a no-code platform through which it minimises the complexity, maintenance need, and friction for SMBs to access and utilise data to extract strategic insights about their customers, marketing, and products. This allows e-commerce professionals to deliver better and more precise customer experiences in the digital sphere.