DJI, the Chinese drone maker, acquires majority stake in Hasselblad, an iconic Swedish camera maker.

Sweden China 05 January 2017
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Hasselblad, a Gothenburg camera manufacturer, sold a majority of the company to the Chinese drone manufacturer DJI.

The deal comes a year after the Chinese purchased a minority stake in the Swedish company in November 2015, and strengthens a partnership on high-end camera drones that would combine DJI’s drone aerial technology with Hasselblad’s cameras.

Hasselblad is a camera maker founded in Sweden in 1941, that focuses on high quality equipment, often used in more challenging environments. The company is best known for the classic medium-format cameras it produced since World War II. Headquartered in Gothenburg, where the cameras are handmade, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.

DJI is the privately held, venture-backed manufacturer, mostly known for its high-end drones and in general for being leader in new hardware segment, consumer and commercial drones.

The transaction also most likely involves the exit for Ventizz Capital Partners, Hasselblad's main shareholders, which had bought the majority of the shares in 2011.

Total investments received (USD): N/A

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