eEquity puts SEK 21M in Swedish online fashion store for kids, Kids Brand Store, at a 50M valuation

Kids Brand Store was started in 2011 by Michael and Peter Arnåsen Markstedt previously footballers in including Hammarby and Barnsley. The company sells exclusive designer clothes for children, a niche that has proved very lucrative.

Kids Brand Store has nearly doubled sales in 2015, with a turnover of SEK 50. Now the store gets an investment from venture capital company Eequity in total value of 21 million.

Kids Brand Store is currently available in Sweden, Norway and Finland, but so far the activities of the Nordic countries is modest.

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