Egmont acquires Ingager, a Swedish media agency specialised in Facebook.

Ingager, a Stockholm, Sweden-based social media agency, announced an investment agreement with Danish media group Egmont for selling a major part of the company.

The financial details of the transaction remain undisclosed

Ingager, founded in 2011 by Jimmy Jakobsson and Henrik Almskoug, is Sweden's largest digital communications agency exclusively focused on Facebook and Instagram. The business idea is to help companies and organizations in reaching higher brand awareness on the two social media platforms. The company has 55 employees at the two offices in Stockholm and Berlin and revenue of EUR 10M ($12M).

Egmont is a leading media group in the Nordic region. Its marketing services business area focuses on digital communication and content marketing, including joint ownerships of several leading Nordic agencies, such as Swedish Klintberg Niléhn and KAN, Norwegian digital agency Sempro, Nordic social media agency Very Patchwork and Danish s360. In 2017 the division's revenue exceeded EUR 30M ($36M) and is expected to increase significantly in 2018. 

Egmont also has a major emerging business in e-commerce, including a range of leading Nordic business, such as Jollyroom, Bagaren och Kocken, Med24, Nicehair, Fjellsport och Outnorth. The e-commerce portfolio has a total revenue of over 200 MEUR.