Electric Gamebox to raise $11 million in a round led by Philian.

Electric Gamebox, a London, UK-based developer of hyper-immersive games in interactive digital pods, announced the completion of a $11 million capital investment round.

The money was raised from investors led by Philian, joined by Brookfield Asset Management, Index Ventures, and ActivumSG.

The proceeds will be used as the company eyes expansion in the United States and United Kingdom, looking to build 100 new locations over the next two years and 1,000-plus locations by 2026.

Electric Gamebox, founded as Immersive Games Lab (and later Electronic Theatre) in 2018 by David Spindler and CEO Will Dean, is creating a new kind of immersive gaming experience which is a combination of technology and in-person group activity.

The experience is delivered in interactive digital smart rooms the company calls “Gamebox” gaming pods, which can host up to six simultaneous players for 15 to 60 minutes, and feature a range of technologies including projection mapping, touch screens, motion tracking and surround sound, all without the need for headsets.

The pods are available in retail spaces, in ticket form.

The company has six games designed by in-house, and says it plans to release new games on monthly basis, so groups can return to the experience and take on fresh challenges each time they visit.

Electric Gamebox previously raised about $15 million from backers including JamJar, Project A and Sweet Capital.