Elvie in a £58M funding round led by BGF.

Elvie, a London, UK-based operator of a lifestyle brand developing products for women, announced the completion of a £58M ($80.5M) series C funding round.

The money was raised from a range of investors led by BGF with further investment from funds and accounts managed by BlackRock Private Equity Partners (BlackRock) and a consortium including Hiro Capital and Westerly Winds, plus existing investors Octopus Ventures and IPGL.

In connection with the investment, Daina Spedding, BGF, and Persefoni Noulika, BlackRock, will join the Elvie board.

The proceeds will be used to invest in three key areas: innovation and the development of new best-in-class products and services for women, continued expansion into new and existing markets, and strengthening Elvie’s operations and infrastructure ready for the next phase of high-speed growth.

Elvie, founded in 2013 by CEO Tania Boler and Alexander Asseily, is a health and lifestyle brand developing smarter technology for women. Elvie’s products include Elvie Trainer, an award-winning app-connected Kegel trainer that helps women strengthen their pelvic floor and Elvie Pump, the world’s first silent wearable breast pump. In October 2020, the company brought to market two new breastfeeding products, Elvie Catch and Elvie Curve.