EqualTo raised €3.5M in a seed round led by Cavalry Ventures.


EqualTo, a Freiburg, Germany-based software startup building a SAAS tool for sales people, announced completing a seed funding round worth €3.5M ($4.3M).

The money was raised from investors led by Cavalry Ventures and joined by Amaranthine, First Momentum Ventures, helloworld.vc and Saarbrücker21, as well as angel investors associated with McMakler, Flaschenpost, Personio and Peakon.

EqualTo, founded in 2020 by Diarmuid Glynn, Gijs Hubben (CEO) and Kim Bergstrand, developed what they call a sales commission operating system, specifically designed for fast growing sales teams. EqualTo automates the commission process and serves as a single "source of truth" for commission rules and data. Data connectors for CRM, ERP, HR, payroll and accounting systems ensure seamless enterprise integration.

The company says it works with the local real estate company McMakler and previously raised about €1 million.

Total investments received (USD): 5.46M