eSmiley was acquired by VIA Equity.

Denmark 11 November 2020
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eSmiley, a Copenhagen, Denmark-based SAAS developer helping professional kitchen operators with food waste management, announced that it entered an MBO deal with the private equity company VIA Equity, from Denmark.

Finanncial details were not disclosed.

VIA equity and the management plan to execute on eSmiley’s potential, accelerate the current development and further strengthen the company’s market position based on a solid combination of industry know-how, software expertise and financial strength.

eSmiley, founded in 2008 and led by CEO Lars Friis, develops software solutions for digital self-monitoring and compliance within Food Safety and Food Waste.

The company's Food Waste software provides a platform for logging food waste and includes an advanced dashboard- and analytics module built in to track sources of food waste, thereby enabling proactive limiting of food waste and improving cost- efficient and sustainable behaviour in professional kitchens and production facilities.

eSmiley has more than 6,000 customers across the entire Nordics and UK including both small, medium-sized and large companies, in many cases with relationships of more than 10 years.

Total investments received (USD): N/A

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