Fiksuruoka in a €19 million funding round backed by Verdane.

Fiksuruoka, an Espoo, Finland-based ecommerce startup selling surplus dry-food groceries and non-food products at discount prices, announced getting into a €19 million ($23.2M) financing round.

The deal was made with the Oslo-based private equity house Verdane Capital, which will become a significant minority shareholder in the company.

As part of the deal, Tomas Kull, the founder and former CEO of Mathem, Staffan Mörndal, Verdane's partner responsible for e-commerce investments, and Janne Holmia, Verdane's head of Finnish operations, will join Fiksuoruoka.fi's Board of Directors.

Fiksuruoka, founded in 2016 and led by CEO Juhani Järvensivu, aims to challenge the traditional grocery market by selling surplus batches of food with large discounts in web store. The company says it reduced food waste in Finland by more than four million kilograms in four years and produced €12 million ($14.6M) in sales in 2020.

Fiksuruoka previously raised €2 million from Thomasset and angel investors from Finland in 2020.