Fishbrain announced raising $30 million more in a round led by existing investor Softbank

Fishbrain, a Stockholm, Sweden-based operator of a social network for fishermen, announced that it completed a SEK 263M ($30.3M) capital investment round.

The money was raised from investors including Softbank, Consensus, Adrigo Asset Management and B capital group.

Fishbrain, founded in Gothenburg by Jens Lindman, Marcus Fransson and Johan Attby (CEO), has developed a social network that lets fishermen share their fishing experiences with friends using web and mobile apps. The company now is switching its model towards e-commerce, as it already provides over 80,000 different products from over 300 brands, including Abu Garcia, Penn, Berkley, Mustad, Favorite Fishing and Googan Baits.

Prior to this round, Softbank raised about $37 million.