Flow raised €3.5 million in a seed investment round led by Eleven Ventures, and joined by Saltpay's RockSalt.

United Kingdom Netherlands Bulgaria 18 April 2022
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Flow Money Automation, an Amsterdam, Netherlands-based consumer software startup developing a tool automating payments between bank accounts and wallets, announced completing a €3.5 million ($3.8M) seed investment round.

The money was raised from investors led by Bulgaria's VC Eleven Ventures, and joined by RockSalt, the venture arm of SaltPay, and a few angel investors including Silverflow co-founder Robert Kraal (former COO Adyen), Hristo Borisov (founder and CEO of Payhawk), Marnix van der Ploeg (Booking.com), and Travel Health Group’s owner Arnoud Aalbersberg.

Flow Money, founded in 2018 by Daan van Klinken, Danny Wilson and Niels Mulder, develops money automation solutions that automate payments between a bank accounts and wallets. Based on triggers and actions consumers can set up money transfer actions as well as automate a budgeting system, investments, savings accounts, buying crypto etc. The company says it received both an AIS and PIS PSD2 license from the Dutch Central Bank, thereby facilitating connections to all European banks, and currently works in concert with bunq, Knab, ING, Rabobank, and ABN AMRO.

Flow Money previously raised some $1.5 million, once in 2019 and once in 2021.

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