Food For Progress was acquired by Livekindly

Sweden United States M&A 17 June 2020
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Food For Progress, a Stockholm, Sweden-based plant-based meat company, announced that it was acquired by the US company Livekindly.

Financial details remained undisclosed.

Food for Progress, founded in 2015 by Anna-Kajsa Lidell and CEO Anders Wallerman, is a food producer, with brands including Oumph! (made from soya beans) and Beat (from organic Swedish fava and kidney beans).

Oumph! is a brand which produces a wide range of products, including soy-based burgers, strips, fillets, and pulled meat, available in supermarkets across Sweden, Norway, the Netherlands, Denmark, Finland, and in the U.K., where it saw a 400 percent sales increase last year. Additionally, Oumph! saw a 40 percent increase in sales across all markets in the first quarter 2020. The company plans to launch in Germany later this year.

Livekindly, led by Kees Kruythoff, CEO, is a collective of plant-based heritage and start-up brands including The Fry Family Food Co., LikeMeat, and LIVEKINDLY.