Goodiebox to add Nordic Secondary Fund as shareholders in the company.

Goodiebox ApS, a Copenhagen, Denmark-based D2C online cosmetic company that offers beauty products on subscription, announced adding Nordic Secondary Fund, a Copenhagen-based investment fund.

The deal was made via a share transaction with existing owners of the company. Specific details were not disclosed.

Goodiebox, founded in 2012 by CEO Rasmus Schmiegelow, designs and delivers a box consisting of at least five quality beauty and cosmetics products to their +200.000 customers. The classic boxes and products are available for single purchase on their webshop. Besides Denmark, Goodiebox is available in Sweden, Finland, Norway, The Netherlands, Belgium, Germany, Austria and Switzerland.

Goodiebox raised money from investors including InQvation, Oresund Capital, Vækstfonden and Danish angels.