Goodtrust in a $5 million investment deal backed by Moxxie Ventures, Khosla Ventures, Concrete Rose Capital, Bling Capital et al

GoodTrust, a Swedish software startup based in Menlo Park, USA, announced securing an equity funding round closed at $5 million.

The money was raised mainly from American investors, including Moxxie Ventures, Khosla Ventures, Concrete Rose Capital, Bling Capital, Synetro Ventures, Azure Capital Partners, Alumni Ventures, Primer Holdings, Gaingels Network and Lane VC, as well as Nikesh Arora, Margo Georgiadis, Scott Levitan, Arjan Dijk, Tony Fagan, Jori Pearsall and Gopi Kallayil.

GoodTrust, founded in 2019 by CEO Rikard Steiber, Markus Thorsveldt, Christian Lagerling, Scott Levitan and Daniel Sieberg, developed a secure digital-legacy platform for online accounts, social media, financial accounts, photos, documents and other digital assets.

The service, which is available via a subscription fee, is aiming to help families that have lost someone take care of their loved one’s digital account. The company also says that it partnered with the U.S. Department of Veterans Affairs on Veterans Day to offer all veterans free usage of the GoodTrust Premium Plan and a copy of the company’s book, Digital Legacy, co-authored by Steiber and Sieberg.

In addition to a direct-to-consumer business, GoodTrust offers its service as a benefit to enterprise partners in the insurance, financial, funeral industries, as well as to employee or member organizations like AARP’s Rewards program. GoodTrust has already partnered with many industry-leading brands.

GoodTrust previously raised $2.3 million from Bling Capital, Synetro Ventures, and Azure Capital Partners at the start of 2021.