Guider to raise $3 million seed investment from early-stage VC Fuel Ventures.

Guider, a London, UK-based software startup building a digital B2B marketplace for personal development, announced raising a $3 million seed funding round.

The money was raised from investors led by the British early stage VC Fuel Ventures.

Guider, founded in 2018 by CEO Nick Ross, developed an educational marketplace for personal-development for employees worldwide, with mentoring and coaching at its core. The company sells the platform as a SAAS technology used to match mentoring relationships and delivers real-time metrics to measure the success of the programmes. Customers include M&S, Deloitte, The Guardian and EY.

Prior to this round, Guider raised funding from Founders Factory and Symvan Capital.