Happydemics to get €5 million from Fair/e, Laurent Ritter and Alexandre Yazdi

Happydemics, a Paris, France-based SAAS developer of market research tools, announced that it secured funding of €5 million ($5.6M).

The money was raised from investors from France including the family office Fair / e, as well as Laurent Ritter and Alexandre Yazdi.

This fundraising should allow the young company to strengthen its technological platform and continue its international development in Amsterdam, where it has been present since 2019, as well as in London.

Happydemics, founded in 2015 by Tarek Ouaguini and Nicolas Trabuc, developed a software solution that  automates the collection, analysis and interpretation of the instant opinion of big audiences filling out the questionnaires through commercial partnerships on the most popular mobile applications of the moment. The tool therefore makes it possible to conduct marketing studies by questioning precise targets anywhere in the world and without the usual limits of representative panels.

Happydemics previously raised $3.6 million from Kima Ventures, Axeleo and multiple angel investors from France.