HappyOrNot raises $14.5M in series A investment funding to accelerate growth of ‘Smiley’ feedback internationally..

Finland Sweden Investments 12 October 2017
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HappyOrNot, a Tampere, Finland-based company providing the "Smiley" customer feedback in retail outlets, announced closing a $14.5M investment round in series A funding.

The backers include venture investment companies Northzone (Swedish) and AirTree (Australian) and the money will be used to support the growth of the company.

HappyOrNot, founded in 2009 by CEO Heikki Väänänen and Ville Levaniemi, works with 4,000 clients in 117 countries, with ‘Smiley Terminals’ installed across airports, office spaces, and retail outlets around the world. Customers include large retail chains such as IKEA, Lidl, and Carrefour, as well as global brands including Microsoft, McDonald’s, London Heathrow Airport, LinkedIn, and the British National Health Service. The company currently employs 65 people across its HQ in Tampere, Finland, and US office in Florida.