Hello Retail added capital investment from Vækstfonden and Dico.

Hello Retail, a Copenhagen, Denmark-based fully managed service for personalizing the complete e-commerce shopping experience, completed a capital investment round.

The money was provided by existing investors, Dico and angel investor Niels Henrik Rasmussen, which were matched by a contribution of state-owned investment company Vækstfonden.

Hello Retail, founded in 2009 as Addwish by Brian Peterson and Kasper Refskou Jensen, builds personalization tools to help webshops boost their sales, differentiate their brand and create a unique user experience.