Huboo raised £14 million in Series A funding led by Stride.VC, with participation from Hearst Ventures.

Huboo, a Bristol, UK-based SAAS fulfilment developer, announced that it raised £14 million ($18.1M) in Series A funding.

The money was raised from investors led by Stride.VC, with participation from Hearst Ventures and from existing investors Episode 1, Maersk Growth, Ada Ventures and True Capital.

Huboo, founded in 2017 by Martin Bysh  and Paul Dodd, aims to solve the fulfilment pain point that most online stores face as they developed a SAAS provided as an end-to-end fulfilment service for online retailers of all sizes.

The company’s software provides everything from transaction management and quality control, stock control, order tracking and billing information to integration with popular sales channels and marketplaces, such as Amazon, eBay and Shopify, enabling the company to directly receive and process retailers’ orders in real time.

At the warehouse itself, Huboo houses its teams in self-contained ‘micro hubs’. These replicate the inputs, processes and outputs of a complete warehouse within a few hundred square feet, with Huboo’s management software keeping tabs on every item throughout the fulfilment process. 

Prior to this roumd, Huboo raised a total of £4 million.