Humble acquired Naty Ab for $100 million.

The Humble Co., a Sundbyberg, Sweden-based FMCG company with focus on Health & Beauty and oral care products, announced tht it purchased Naty AB, a Swedish FMCG producer of compostable and degradable personal care-products.

The deal was made for SEK 850 million ($99.8M), which includes a 100 million earnout. The money was paid in a combination of cash and stock.

Naty, founded in 1994 bY CEO Marlene Sandberg, sells and markets its products under the Eco by Naty brand to many of the largest retailers in the world within the grocery trade markets. The company had total net revenues and an adjusted EBITDA of SEK 278 million and SEK 44 million, respectively, for the financial year 2020.