iDeal of Sweden raises SEK 80M, adds CNI as new investor in the company.

IDeal of Sweden, a Norrköping, Sweden-based ecommerce company, announced raising SEK 80M ($9.5M) in a new investment round.

The money comes from existing investor, eEquity - which will own 21% of the company, as well as from CNI (Club Network Investment). After the transaction, the founders will own approximately 47 percent of the company.

IDeal of Sweden, founded in 2013 by Filip Ummer and Joachim Lindström, is a retail operation that manufactures and sells fashion and lifestyle brand for mobile accessories.

The company operates both online and offline shops and expects SEK 360M ($44M) in revenues for 2018.