Immersal raises seed round

Finland Investments 01 December 2017
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Immersal, a Helsinki, Finland-based startup working on an augmented reality (AR) platform product announced closing a seed investment round of EUR 510k ($600k).

The money comes from local investors, including Polkuni, Gumi Ventures and angel investors Bruce J. Oreck, Inka Mero, Torsti Tenhunen and Pasi Joronen, and represents a first step in company's beginning of raising a Series A round.

Immersal, founded in 2015 by Rami Riihijärvi, Jufo Peltomaa, Tuomas Paavola, Jugi Kaartinen, Panu Liukkonen, Teemu Berglund and Mikko Karvonen, developed a shared augmented reality platform is targeted at retail chains globally, blending physical and digital shopping experiences. The product has been visible in Messukeskus Expo and Convention Centre in Helsinki and the company recently closed a deal with Finnkino, the largest movie theatre chain in Finland.

Prior to this deal, Immersal raised a EUR 100k pre-seed investment round from Presence Capital and Reaktor.