Insurely to raise €19 million in a Serie A round led by Insight Partners.

Insurely, a Stockholm, Sweden-based developer of an open insurance platform, raised €19 million ($20.9M) in a series A capital investment round.

The money was raised from investors led by Insight Partners with participation from the Swedish investors Alfvén & Didrikson, Luminar Ventures, Philian, and Neptunia Invest.

Alfvén & Didrikson's Hannah Meiton will also join the Insurely’s board.

Insurely, operated by The Great Collective AB and founded in 2018 by Martin Einemo (CEO), Lotta Rauséus, Johan Forsman and Eric Sevelius, developed a service app that makes it easy for consumers to manage and switch among different insurance products.

The company also operates a B2B platform -  the Open Insurance solution - a flexible API integration helping insurers, banks, and financial companies access insurance data from as much as 95% of the Swedish insurance market and integrate it into a single point of access for all insurance data.

Customers include Avanza, ICA Försäkring, Lassie and Hedvig.

Insurely previously raised $3 million in 2021 and about $400k from angel investors from Sweden including Emanuel Lipschütz, Elias Jacobson, Robert Chirico Willsted and Mikael Karlsson.