Ladorian raises €5 million from Rakuten Capital, Vertical Partners and Endeavor Catalyst

Ladorian, a Madrid, Spain-based SAAS startup providing personalising messages in physical spaces, announced securing a seed funding round of €5 million ($6M).

The money was raised from investors including Rakuten Capital, Vertical Partners and Endeavor Catalyst.

Proceeds will be used to boost product development and sophistication, help consolidate the company’s presence in the markets where it is already operating, and accelerate its international expansion into countries such as Mexico, France, Germany and the UK.

Ladorian, founded in 2016 by CEO Alejandro Gutiérrez-Bolívar and incubated at Lanzadera, developed a SAAS product called software Ladorian iDS, which adapts the messages it displays on different physical supports to suit different businesses and customers, identifying the right moments to highlight a specific product or service.

Ladorian provides a comprehensive solution to customers, as it takes care of the installation and maintenance of devices at points of sale and also produces content. This customised content for each physical space not only takes into account the type of business it has been created for, but also the type of public they are targeted at, peak hours and the average time consumers spend in spaces, adapting duration to achieve optimal impact.

Ladorian has offices in Spain, Italy, Colombia and the USA.