Lick Home to raise a £3 million round led by Felix Capital

Lick Home, a London, UK-based startup operating a direct-to-consumer home decor brand, announced that it raised a £3 million ($4M) round.

The round was led by Felix Capital, a London-based VC.

Lick Home, founded in 2020 by Lucas London, is picking up on a trend of DIY home decorating projects during the corona period, and hopes to modernise the ‘dusty’ interior design market and give shoppers an easy online experience.

The company operates a website providing consumers with a direct purchasing option to get paints, wallpaper and other supplies. In a press release, the company says one of its most popular brand features is as one-to-one video consultation service.