Lollipop AI raised a pre-seed round backed by JamJar Investments, Speedinvest and angel investors from London.

Lollipop AI, a London, UK-based startup building a grocery marketplace based on customized food recipes, announced that it secured a pre-seed funding round.

The money was raised from investors including UK-based VC JamJar Investments, Austrian early stage VC Speedinvest and angel investors Ian Marsh (former UK GM of HelloFresh), Charles Songhurst and Edward Lando.

Lollipop AI, founded in 2020 by CEO Tom Foster-Carter, is building an online grocery marketplace allowing people to build meal plans from recipes, assembling the ingredients automatically into their shopping baskets. The company partners with all sorts of partners for being able to put the business together, including traditional supermarkets (Sainbury’s, Tescos, Waitrose etc), online retailers (Ocado, Amazon), direct to farm / organic (Riverford, Farmdrop), mission-led single component (Oddbox, Milk & More, etc); recipe boxes (Gousto, Hello Fresh, Mindful Chef etc); and rapid delivery (Gorillas, Getir, Weezy, etc).