Madden Analytics secured SEK 4.8 million.

Madden Analytics, a Stockholm, Sweden-based software developer for e-commerce businesses, announced completing a funding round of SEK 4.8M ($560k).

The money was raised from private investors whiche were matched by an equity contribution of SEK 1.5M by Almi Invest.

Madden Analytics, founded in 2020 by Axel Jacobsson (CEO) and Petter Flordal, developed a software solution helping brands collect, standardize and analyze data across D2C and retail partners.