Mammashop merges with Babytoys.

Mammashop, an Odense, Denmark-based ecommerce company selling kids products announced that it will merge its operations wih its competitor, Babytoys.dk, an ecommerce retailer of wooden toys for children.

The two businesses, which will operate under the name Mammashop.dk, are aiming to expand the target group from the maternal early pregnancy for children aged 6 to 7.

Babytoys.dk was founded in 2012 by CEO Mads Herlev and provides a wide range of wooden toys for children.

Mammashop.dk was also founded in 2012, is led by Rene Stenvang and sells a range of baby equipment products.

Both operations have revenues in a million Danish crowns range ($150k)