Marketwell secured strategic investment from Boitano.

Norway Investments 28 January 2019
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Marketwell, an Asker, Norway-based company developing and selling a mobile application dedicated for the beauty industry, announced getting into a strategic investment deal with Boitano.

The agreement, which has the financial details undisclosed, will be used to cover technical parts of the business, such as  hosting and development, as well as marketing and increasing the user base of the company's services.

Marketwell, founded in 2014 and led by CEO Kerstin Krohg, developed a software solution that streamlines the information and ordering process right from publishing news to ordering products B2B. The solution, which is mobile and in use by about 100 customers, offers the professional hairdressing and wellness industry a tailor-made mobile offer for a more efficient and profitable salon operation.