Match2One secures SEK 11M, looks to market internationally its programmatic ads solution.

Match2One, a Stockholm, Sweden-based company providing programmatic advertising solutions, secured SEK 11M ($1.4M) in capital investment.

The money comes from new and existing investors, including Bo Matsson, Fredrik Månsson, Lars Lindgren, Carl Palmstierna, Staffan Ingeborn, Fredrik Berglund and Niklas Midby.

Match2One, founded in 2015 by Ted Sahlstrom, Michael Krueger (CEO) and Michael Dewhirst, developed a software solution that makes it easier for advertisers to make automated targeted purchases of advertising space.

In 2016 the company lost money, at a SEK 4.2M (about $500k) turnover, while for 2017 it expects twice as much in revenues.

Prior to this deal, Match2One raised about 700k from outside investors.