Matchmade raised €4.3 million
Matchmade, a Helsinki, Finland-based company operating influencer marketing platform for games, announced that it has raised €4.25 million ($4.8M) in new funding, including €4 million (Euros) in Series A round.
The Series A round was led by Korea Investment Partners and will be used to further expand into more countries as well as continue to develop new technologies. Alongside the funding, Matchmade will also open a new office in the USA.
Matchmade, made in 2016 by gaming studio Shark Punch and led by Jiri Kupiainen, developed a platform analyses over 3M channels and 300M videos on YouTube as well as 12M streams and 260K channels on Twitch to provide analytical data-based influencer matching for games and other products.
The platform has recently seen a 400% increase in campaign investment from advertisers in 2018 compared to 2017.
Prior to this deal, Matchmade raised a little more than $3M.