Memmo to raise $12 million in a round led by Left Lane Capital.

Memmo, a Stockholm, Sweden-based operator of a digital marketing platform, announced that it secured a funding round totalling $12 million.

The money was raised from investors led by Left Lane Capital, joined by Luxor Capital, FJ Labs (marketplace fund founded by Fabrice Grinda), as well as by angel investors Spencer Rascoff, co-founder of Zillow Group; Maria Raga, CEO of shopping app Depop; Inbal Leshem, former Operations Director at Groupon; Mats Diedrichsen, former CMO at Delivery Hero; Geoff Cook, CEO of The Meet Group, Ted Chervin, Founding Partner and Board Member at talent agency ICM Partners; Mike Caren, CEO of Artist Partner Group and Creative Officer at Warner Music Group; Andrew Singer, president of Broadway Video Film & Television; Packy McCormick, Founder of the Not Boring newsletter and club; and Todd Lieberman, Partner and Co-Owner of Mandeville Films and Television.

Memmo, founded in 2019 by CEO Gustav Lundberg Toresson and Tobias Bengtsdahl, developed a platform that offers personal video messages from famous profiles to their fans and followers. The platform also enables creators to offer social media collaborations and sell their own products, merchandise, and services and has celebriy users including Jesse Metcalfe (actor in Desperate Housewives), Tori Spelling (actress and author), Dikembe Mutombo (NBA star), Chuck Lidell (UFC star and Hollywood actor), and LuAnn de Lesseps (television personality, model, author, and singer).

The company is currently operating localized marketplaces for the Nordic region, the United Kingdom, and across Europe. Memmo previously raised $10 million in a series round led by Left Lane Capital in February 2021.