Norwegian retailer Rema 1000 buys 10% of Kolonial.no, the fastest growing online seller of groceries from the Nordics.

Kolonial.no has reigned in 2013 been the challenger in an established grocery market. Now get founders stronger muscles in the battle for the lowest prices, after Kolonial.no and Rema 1000 strengthens cooperation with the new purchase agreement, and Rema 1000 becomes a shareholder with 10%.

- This is a milestone for us in Kolonial.no. REMA 1000 is Norway's undisputed discount king, and with the help of their purchasing power, we are even better equipped to win the battle for customers, says Karl Munthe-Kaas, CEO of Kolonial.no.

Since Kolonial.no was launched in 2013, food prices on net decreased by over 45%. Prices at Kolonial.no is already far below all supermarkets and competitors on any online purchase of food. The new agreement contributes to Kolonial.no may cut prices further.

- There has been a goal for us from the outset to be a discount store. The grocery shopping from anywhere, anytime, with a wonderful selection of goods, low prices, we believe is a very strong product for busy Norwegians continue Munthe-Kaas.

- The agreement gives us access to thousands of quality goods from Rema 1000, both brands and Rema own affordable goods. In addition, we are still free to take your goods from small producers, just as we do today, with such power-Larsen and Good Bread.

The past year has Kolonial.no experienced an amazing growth. From a turnover of one million, to almost nine million a week, they are the fastest growing online grocery store in the Nordic region.

The founders of Kolonial.no have built unique technology, which has pushed down the cost of packaging and delivery of goods home to customers. In addition, the strong growth that efficiency increases. It will benefit customers through lower rates.

-Kolonial.no And REMA have very similar philosophy. Simplicity, efficient operations and low prices. We are both contenders, although we operate in different markets, says CEO of Rema 1000, Ole Robert Reitan.

Reitan believes it is still too early to say anything about future trade patterns, but points out that Kolonial.no their journey date suggests a trend in the market, although they are still young.

- We like competition and rooting for the challengers. Therefore we rejoice cooperation and to follow Kolonial.no, says Reitan.

In connection with the purchase agreement goes Rema 1000 as owner, and buys 10% of Kolonial.no. The company will then owned 75% of entrepreneurs and their families, friends, and 15% of professional investors.

about Kolonial.no

Kolonial.no is Norway's largest and cheapest online grocer. Kolonial.no offers a wide range groceries and dinners, either delivered to your home or pick point. With efficient operations and good purchasing conditions in cooperation with Rema 1000, kept prices low.

In addition to a wide range commonly found in supermarkets, offering Kolonial.no exciting products from local partners such as Feed-Larsen, Good Bread and Fiskcentralen.

The company was started in 2013 by 10 entrepreneurs with the goal of making Norway's best shopping experience for groceries and to make each day freer and easier. Now Kolonial.no the company in its category with the fastest growth in the Nordic region.

About Rema 1000

Rema 1000, through subsidiaries, experience, expertise and capacity in purchasing, product range and distribution of groceries. Rema 1000 has a large and growing number of stores and increasing sales in the grocery sector in Norway. Rema 1000 is responsible for grocery shopping as well to Rema 1000 stores to partners, including Engrospartner (provider among other things, Narvesen and 7-Eleven) and IK Lykke (chain central to Bunnpris) and Servicegrossistene (catering).

Karl Munthe-Kaas, CEO, Kolonial.no

Phone: +47 917 44 311
Email: karl@kolonial.no

Mette Fossum Beyer, director of communications and public affairs, Rema 1000

Phone: +47 95 06 00 52
Email: mette.fossum.beyer@rema.no

Original story