Nudge Labs in a SEK 10 million equity funding round led by Nascent Invest, joins Y Combinator.

Nudge Labs, a Stockholm, Sweden-based startup providing a health-based solution to other businesses, secured a capital raise of SEK 10 million ($1.1M).

The money was raised from local investors from Sweden, namely Nascent Invest, an investment vehicle owned by Johan Ahlborg, which contributed with half of the money. At the same time the company announced joining Y Combinator for the 2022 startup accelerator winter batch.

Nudge Labs, founded in 2020 by CEO Magnus Liungman, Javier Ubillos, Kerstin Jeding and Shane Correa, developed a wearable that tracks health-related analytics based on which provides tips and recommendations via a mobile app. The solution is sold as a B2B product to companies as a perk to their employees, as a mean to measure health and receive feedback and tips to avoid stress and improve well-being. The company says it has 20 paying customers.

Nudge Labs previously raised around $700k from from local angel investors from Stockholm, including the Kry founders Joachim Hedenius and Annika Pärson, Lars Lindgren and Robin Ramm-Ericson.