Outnorth merges its operations with Fjellsport.

Outnorth, a Stockholm, Sweden-based ecommerce company specialized in the outdoor market, announced that it merged its operations with its Norwegian competitor, Fjellsport.

Financial details of the deal were not disclosed.

Outnorth's owner, Egmont, will become a major shareholder in the new group, expected to be one of the largest e-commerce companies in the Nordics, with an expected revenue of over 1 billion SEK. 

Fjellsport and Outnorth will continue to operate their brands independently, with warehouses in both Norway and Sweden to ensure speedy delivery to customers.

While Eric Sandtrø will remain the CEO of Fjellsport, Outnorth CEO Harald Ennen has been appointed CEO of the newly formed group.

In 2017, Outnorth recorded a revenue of 427 million SEK ($47M), while Fjellsport tallied 285 million NOK ($33M).