Papirfly to add investment from Standout Capital.

Norway Sweden Investments 17 March 2020
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Papirfly, a Sandnes, Norway software developer for Brand Activation Management, announced that it enetered into an investment agreement with the Swedish investor Standout Capital.

Following the transaction, Standout will own 33% of the company's shares and stands as the largest shareholder in the company. The proceeds will be used to leverage Papirfly's position in the Norwegian, Danish and UK markets and to accelerate its international expansion.

Papirfly, founded in 2000 and led by CEO Per Oldeide, developed a tool called BAM (Brand Activation Management), which is a software product enabling customers’ employees to produce studio-standard marketing materials from bespoke templates, store, share and adapt them for their own markets.

The company, which also has offices in UK and Denmark, claims to have 300.000 users from about 200 international customers, including Unilever, PwC and HSBC, generating sales of NOK 83 million ($8M) in 2019.