Permira to buy 10% of Adevinta for $2.25 billion.

Adevinta, a Norway, Oslo-based operator of digital marketplace assets, announced that it entered into an agreement for getting Permira as new investors into the company.

Permira will pay $2.25 billion for a 10.2% stake in the company to existing owners eBay. The transaction will reduce eBay's ownership stake in Adevinta from 44% to 34%. In addition, eBay has granted Permira a 30-day option to purchase approximately 10 million additional shares at the same price representing an additional $180 million in consideration.

Adevinta, led by CEO Rolv Erik Ryssdal, was spunoff from the Norwegian media group Schibsted in 2019 and publicly listed in Oslo.

In 2019 it took over eBay’s classified ads business for $9.2 billion to create the world’s largest online classifieds company.

The company manages a group of online classifieds assets, operating digital marketplaces in 16 countries. It provides technology-based services to connect buyers with sellers and to facilitate transactions, from job offers to real estate, cars, consumer goods and more.

Adevinta's portfolio spans more than 40 digital brands, covering one billion people and attracting approximately three billion average monthly visits. Leading brands include top-ranked leboncoin in France, Germany's leading classifieds sites mobile.de and eBay Kleinanzeigen, Marktplaats in the Netherlands, Kijiji in Canada, fotocasa and InfoJobs in Spain, and 50% of fast-growing OLX Brasil.