Petbuddy in a SEK 12 million capital raise.

PetBuddy, a Stockholm, Sweden-based company operating a subscription-based operation for producing and selling pet food, announced raising the capital in a SEK 12 million ($1.4M) transaction.

The money was raised from angel investors from Sweden, including Patrik Bloch and Darius Hosseinian. Proceeds will be used as the company intends to complete its first acquisition of WAP Dog Care, a local organic dog care producer.

PetBuddy, founded in 2018 by CEO Alex Baumann, Erik Wide Gustafsson and Alexander Retzlik, built a premium brand used for producing and selling personalized pet food via a subscription. The company offers personalized food packages against different pricing plans which take complete care of the dog, enabling pet owners to get pet food in a convenient and affordable manner.

PetBuddy previously raised a little more than $2 million in 2020, in 2019 and in 2018.