Plant Jammer adds strategic investment from Miele Group.

Plant Jammer, a Copenhagen, Denmark startup working on an AI-driven cooking assistant that brings gamification into cooking, announced getting into an investment agreement with the German manufacturer Miele group.

The financial details remain undisclosed. The deal Plant involves testing Jammer’s algorithm and approach to cooking in Miele’s experimental kitchen-infrastructure. Together, they observe how Plant Jammer’s app works, and how to improve it further. Also, they observe how people act in a kitchen, opening up for new ideas for kitchen equipment and interfaces.

Plant Jammer, founded in 2016 by CEO Michael Haase, developed a mobile application that suggests vegetarian recipes based on pre-defined sets of ingredients. The company is backed by SEED Capital and Gustum Capital, a Copenhagen-based business angel network managed by Niels Bo Lund and Flor Nuñez Rueda.