PlayerLands raised £200k from Mercia Fund Managers

Player Lands, a Nottingham, UK-based developer of a blockchain-based marketplace for online gamers, announced the raising of £200k ($264k) in funding.

The investors include the MEIF Proof of Concept & Early Stage Fund, which is managed by Mercia Fund Managers and part of the Midlands Engine Investment Fund. The money will be used to build a product and take it to market.

Player Lands, founded in 2016 as Transaction Technologies by Alex Booth and Nick Gillett, aims to allow gamers with no previous experience of e-commerce to open online stores and sell the content they create or find while playing. It will give shopkeepers their own customizable store, together with tools to manage inventory, market their products and run promotions, while also providing reporting to increase sales. The blockchain technology will create a completely transparent public ledger for each item traded.

Booth is a serial entrepreneur who also has a yacht and private jet hire business while Gillett is an angel investor and the founder of London-based digital agency C360, which he sold in 2006.