Playmaker to raise SEK 5 million.

Playmaker, an Östersund, Sweden-based startup providing football analytics solutions, announced completing SEK 5 million ($600k) in financing.

The money was raised from the local investors from Sweden Oscarson Invest, joined by a 1.5 million contribution made by Almi Invest.

Playmaker, founded by CEO Ola Lidmark Eriksson and operated via Football Analytics, is a tool using software algorithms in order to convert data about football players into insights and analyzes about each player. The data is intended to be used for transfers and for analysis and development of own players. Playmaker is also sold to media companies for their presentation of match and player analyzes.