Primis to raise seed funding from Haatch Ventures, Frontline and angel investors.

Primis, a London, UK-based startup building a SAAS focused on improving the customer experience provided to consumers post checkout, announced closing a seed funding round.

The money as raised from investors co-led by London-based early stage investor Haatch and Irish VC Frontline Ventures.

The proceeds will be primarily used for product development as well as expanding their team

Primis, founded in 2020 by CEO Rebecca Griffiths, sells a branded tracking SaaS solution to eCommerce retailers, helping them with open and on-brand communications across all post-purchase touchpoints. The platform hooks on the data from eCommerce platforms (such as Shopify, Magento) and matches this with live data received from carriers in order to ensure that customers receive the best possible customer experience during the most emotional stage of their buying journey, all whilst staying on-brand.