Relatable was acquired by Bambuser for $24 million.

Relatable, a Stockholm, Sweden-based social media advertising agency, announced that it was acquired by Bambuser, a Stockholm-based software company also based in Stockholm and specializing in interactive live video streaming.

The deal was made for approximately $24 million.

The purchase will bring together significant core competencies and proprietary technologies for Live Video Shopping and creative influencer marketing campaigns, which will better enable brands and retailers to scale high-impact livestream shopping implementations and drive business results.

The two companies will operate and service customers independently, yet collaboratively. Relatable founder Martin Garbarczyk will join Bambuser's executive team as Chief Revenue Officer (CRO), contributing his extensive experience building high-performing sales organizations to further accelerate Bambuser's global growth.

Relatable, founded by CEO Martin Garbarczyk, developed a piece of technology facilitating searching for and booking influencers for creator marketing initiatives.

Bambuser, founded in 2007 and led by CEO Maryam Ghahremani, is a software company specializing in interactive live video streaming. The company's primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps and social media.