SellerX announced securing an additional €26 million from 83North and existing investors.

Germany France United Kingdom United States Israel 24 March 2021
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SellerX, a Berlin, Germany-based consulting company operating a holding of Amazon-based retailers, announced raising an additional capital investment round of €26 million ($30.6M)

The money was raised from investors led by 83North and including all the existing investors Cherry Ventures, Felix Capital, as well as angels David Scheider, former Amazon UK CEO, currently MD at L Catterton Christopher North, Allegro and former head of Amazon Spain and Italy François Nuyts.

Laurel Bowden, partner at 83North, will join the SellerX board. Bowden has previously invested in and served on the boards of tech unicorns and commerce platforms iZettle, Celonis, Mirakl, and Wolt.

SellerX, founded in 2020 by Malte Horeyseck and Philipp Triebel is building a business by purchasing Amazon's local SKUs and aggregating them under their owned ecommerce platform. The company says that it had closed 20 new acquisitions across Europe and North America, and is backed by 120 employees operational in Berlin, London, Cologne, and Miami.

Seller X previously secured financing of €100 million in debt and equity in November 2020.

Total investments received (USD): 213.66M

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