SteelSeries received investments from U.S.-based private equity firm, Catterton Partners, and Chinese-based private equity firm, ClearVue Partners, of undisclosed amounts

SteelSeries, a Copenhagen, Denmark-based designer and manufacturer of gaming peripherals, announced that it entered into an investment agreement for selling a part of the company.

The deal, which has the financial details undisclosed, was made with China-based private equity company ClearVue Partners, together with Catterton Partners, a US based consumer focused private equity fund.

After the transaction, ClearVue and Catterton will have majority ownership of SteelSeries. ClearVue will work with SteelSeries and Catterton to leverage its brand, retail, and operating expertise to accelerate the company's growth and development on an international scale with a focus in China.

SteelSeries, founded as Soft Trading by Jacob Wolff-Petersen in 2001, manufactures computer peripherals targeted towards serious gamers including headset, mice, mice pad, keyboard, and other gaming gears. The products are designed to provide gamers with real in-game advantage via superior technical attributes and software optimization. 

The company is based in Copenhagen and has sales and operations offices in Chicago, Taipei and Beijing. In China, specifically, SteelSeries has established a nationwide, multi-tier distribution system selling through 860 stores and is actively exploring partnership with other channels.