Streetbees secured $40 million in a round backed by Lakestar, LocalGlobe, Atomico, GMG Ventures and Octopus Ventures.

Streetbees, a London, UK-based consumer research provider, announced securing a $40 million capital investment round.

The money was raised from investors led by Lakestar with participation from Latitude,  Atomico, GMG Ventures and Octopus Ventures.

Streetbees, founded in 2015 by Oliver May and CEO Tugce Bulut, developed a global intelligence platform created for businesses to make human data accessible, anywhere in the world. The company's platform processes input from 3.5 million users – or ‘bees’ – across 189 countries worldwide using the chat-style Streetbees app to share moments from their daily lives via videos, photos and text, giving as much or as little information as they like.

Through applying advanced natural language processing technology to the results, Streetbees uncovers not just what they do, but also why they do it, and what drives them – and predicts what they may do next.

The company then sells this data to brands helping them make more informed and accurate decisions about consumer behaviour, and predict future trends with confidence.

Prior to this round, Streetbees raised about $17 million.