Swedish loyalty banking card Wrapp gets a convertible loan from Collector Ventures and Länsförsäkringar Bank

Wrapp, based in Stockholm, received fresh money, totalling SEK 30M, in a convertible loan.

The loan comes from Collector Ventures and Länsförsäkringar Bank and can be converted into an equity stake of around 5 percent.

Wrapp, founded in 2011 and led by CEO Aage Reerslev, provides a shopping and loyalty app that connects directly to a banking card.

Previously the company raised about $34M and has Nordea, H&M and Klarna among its investors.